FMCG distributors: you own the distribution, now own the brand
Our FMCG private label program for distributors lets you launch your own snack brand. You have spent years building retailer relationships, routes and a sales team for other companies' brands. Use that same network to sell a brand that belongs to you.
Apply for the program
From distributing someone else's brand to owning yours
Before
You earn a distributor margin on another company's brand. The brand value you build belongs to them.
FMCG company → You → Retailer → Consumer
After
You become distributor, brand owner and market operator. You keep the brand margin and build an asset of your own.
Launch My Brand → Your brand → Your network → Consumer
Who qualifies for the distributor brand program
We look for someone who has already mastered distribution and is ready to own a brand, not someone learning distribution.
What you bring, and what we provide
You bring
- Market access and retail relationships
- Distribution routes and infrastructure
- Sales team and field network
- Knowledge of your local market
Launch My Brand provides
- Product development and in-house R&D
- Manufacturing in our FSSAI plant
- Brand identity and packaging
- FSSAI, trademark and labelling compliance
- Logistics, warehousing and fulfilment
- Website, marketplace and quick commerce setup
An 8-step path from distributor to brand owner
Qualify
We review your business scale, retail reach, working capital and territory.
Understand your market
Study your retailer network, consumer demand and category gaps.
Select products
Namkeen, roasted snacks, baked snacks, millet snacks or makhana, whatever fits your market.
Develop the brand
Brand name, identity, product portfolio, packaging and positioning.
Sample & finalise
Develop samples, lock formulations and approve packaging.
Manufacture
Controlled production in our plant with lab testing and batch coding.
Launch
Introduce the brand through your retail network while online channels go live.
Scale
Expand to more retailers, territories, marketplaces and quick commerce.
Distributor program questions
Still unsure? Call +91 73579 12233 or message us on WhatsApp. We reply the same day.
Who is the Distributor Program for?
Established FMCG distributors with around 5+ years in business, ₹25 lakh+ monthly turnover, 1,000+ retail counters and ₹5–10 lakh working capital to invest in their own brand.
Do I have to stop distributing other brands?
No. Most partners keep their existing agencies and add their own brand to the same routes and retailers.
Where are the products made?
In Launch My Brand's own 50,000 sq ft FSSAI and ISO 22000 certified plant in Udaipur. You do not need to invest in manufacturing.
Can I also sell online?
Yes. We support your own website plus Amazon, Flipkart, Meesho, Blinkit and Instamart, so your brand is not dependent on one channel.
How can an FMCG distributor launch its own brand?
We develop the products, manufacture and pack them under your brand, handle compliance and dispatch, and you sell through your existing distribution network.
Apply for the Distributor to Brand Owner Program
Tell us about your network. If it is a fit, we set up a meeting with our director to plan your brand, products and margins for your territory.
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