/* Launch My Brand — main stylesheet */
:root{
  --c-bg:#fdfaf4;
  --c-bg-2:#fef3ea;
  --c-white:#ffffff;
  --c-ink:#2f1212;
  --c-text:#4b3b37;
  --c-muted:#7d6c66;
  --c-line:#eadcd0;
  --c-accent:#f36300;
  --c-accent-dark:#d45300;
  --c-accent-soft:#fde6d4;
  --c-profit:#23714a;
  --c-profit-soft:#e3f2e9;
  --c-dark:#2f1212;
  --c-dark-2:#3e1d19;

  --font-head:"Sora",system-ui,-apple-system,"Segoe UI",sans-serif;
  --font-body:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;

  --space-1:.5rem;--space-2:1rem;--space-3:1.5rem;--space-4:2rem;--space-5:3rem;--space-6:4.5rem;--space-7:6.5rem;
  --radius-s:8px;--radius-m:14px;--radius-l:22px;--radius-pill:999px;
  --shadow-s:0 1px 2px rgba(47,18,18,.06),0 2px 8px rgba(47,18,18,.05);
  --shadow-m:0 10px 30px -12px rgba(47,18,18,.22);
  --ease-out:cubic-bezier(.23,1,.32,1);
  --wrap:1200px;
  --header-h:76px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html,body{overflow-x:clip}
body{margin:0;background:var(--c-bg);color:var(--c-text);font-family:var(--font-body);font-size:16.5px;line-height:1.65}
img{max-width:100%;height:auto;display:block}
a{color:var(--c-accent-dark);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--c-accent)}
:where(h1:not(.hx),.hx-h1):not(template),:where(h2:not(.hx),.hx-h2):not(template),:where(h3:not(.hx),.hx-h3):not(template),:where(h4:not(.hx),.hx-h4):not(template){font-family:var(--font-head);color:var(--c-ink);line-height:1.18;margin:0 0 .6em;letter-spacing:-.015em;font-weight:700}
:where(h1:not(.hx),.hx-h1):not(template){font-size:clamp(2rem,4.6vw,3.35rem)}
:where(h2:not(.hx),.hx-h2):not(template){font-size:clamp(1.6rem,3.2vw,2.4rem)}
:where(h3:not(.hx),.hx-h3):not(template){font-size:clamp(1.12rem,1.6vw,1.3rem);font-weight:600}
p{margin:0 0 1em}
ul{margin:0 0 1em;padding-left:1.1em}
strong{color:var(--c-ink)}
:focus-visible{outline:3px solid var(--c-accent);outline-offset:3px;border-radius:4px}
[id]{scroll-margin-top:calc(var(--header-h) + 16px)}
.skip{position:absolute;left:-999px;top:0;background:var(--c-ink);color:#fff;padding:.6rem 1rem;z-index:200}
.skip:focus{left:1rem}

.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 20px}
.wrap-narrow{max-width:820px}
.section{padding:var(--space-7) 0}
.section-tight{padding:var(--space-6) 0}
.bg-peach{background:var(--c-bg-2)}
.bg-white{background:var(--c-white)}
.hl{color:var(--c-accent)}
.lead{font-size:1.12rem;color:var(--c-muted);max-width:62ch}
.kicker{display:inline-block;font-size:.8rem;font-weight:600;color:var(--c-accent-dark);background:var(--c-accent-soft);padding:.3rem .8rem;border-radius:var(--radius-pill);margin-bottom:1rem}
.small{font-size:.88rem;color:var(--c-muted)}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}
.sec-head{max-width:720px;margin-bottom:var(--space-5)}
.sec-head.center{margin-left:auto;margin-right:auto}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;min-height:48px;padding:.75rem 1.5rem;border-radius:var(--radius-pill);font-family:var(--font-head);font-weight:600;font-size:.98rem;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:background .2s,color .2s,border-color .2s,transform .2s var(--ease-out)}
.btn:active{transform:scale(.98)}
.btn-primary{background:var(--c-accent);color:#fff}
.btn-primary:hover{background:var(--c-accent-dark);color:#fff}
.btn-dark{background:var(--c-ink);color:#fff}
.btn-dark:hover{background:#4a1f1a;color:#fff}
.btn-outline{border-color:var(--c-ink);color:var(--c-ink);background:transparent}
.btn-outline:hover{background:var(--c-ink);color:#fff}
.btn-light{background:#fff;color:var(--c-ink)}
.btn-light:hover{background:var(--c-accent-soft);color:var(--c-ink)}
.btn svg{width:18px;height:18px;flex:none}
.btn-row{display:flex;flex-wrap:wrap;gap:.75rem}

/* Top bar */
.topbar{background:var(--c-ink);color:#f3e6df;font-size:.85rem}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;min-height:38px;gap:1rem}
.topbar a{color:#f3e6df;text-decoration:none}
.topbar a:hover{color:#fff}
.topbar-contact{display:flex;gap:1.4rem}
.topbar-social{display:flex;gap:.9rem}
.topbar-social svg{width:15px;height:15px;fill:currentColor;display:block}

/* Header */
.site-header{position:sticky;top:0;z-index:100;background:var(--c-bg);border-bottom:1px solid transparent;transition:border-color .25s,box-shadow .25s}
.site-header.scrolled{border-color:var(--c-line);box-shadow:0 6px 20px -16px rgba(47,18,18,.5)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:var(--header-h);gap:1.5rem;transition:height .25s var(--ease-out)}
.site-header.scrolled .wrap{height:64px}
.logo img{width:138px;height:auto}
.nav{display:flex;align-items:center;gap:2rem}
.nav-links{display:flex;gap:1.6rem;list-style:none;margin:0;padding:0}
.nav-links a{color:var(--c-ink);text-decoration:none;font-weight:500;font-size:.97rem;padding:.4rem 0;position:relative}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--c-accent-dark)}
.nav-links a[aria-current="page"]::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:2px;background:var(--c-accent);border-radius:2px}
.nav-cta{min-height:44px;padding:.55rem 1.2rem;font-size:.92rem}
.nav-toggle,.nav-close,.nav-backdrop,.nav-mobile-foot{display:none}

@media (max-width:1023px){
  .topbar-social{display:none}
  .topbar-contact{width:100%;justify-content:center}
  .nav-toggle{display:inline-flex;align-items:center;justify-content:center;width:46px;height:46px;border:1.5px solid var(--c-line);border-radius:12px;background:#fff;cursor:pointer}
  .nav-toggle svg{width:22px;height:22px}
  .nav{position:fixed;inset:0 0 0 auto;width:min(360px,88vw);height:100dvh;background:var(--c-bg);flex-direction:column;align-items:stretch;justify-content:flex-start;gap:0;padding:1.2rem 1.4rem 1.6rem;transform:translateX(100%);transition:transform .35s var(--ease-out);z-index:120;overflow-y:auto}
  .nav.open{transform:none}
  .nav-close{display:inline-flex;align-self:flex-end;width:44px;height:44px;align-items:center;justify-content:center;border:0;background:transparent;cursor:pointer}
  .nav-close svg{width:24px;height:24px}
  .nav-links{flex-direction:column;gap:0;margin-top:.5rem}
  .nav-links a{display:block;padding:1rem 0;font-size:1.15rem;font-family:var(--font-head);border-bottom:1px solid var(--c-line)}
  .nav-links a[aria-current="page"]::after{display:none}
  .nav > .nav-cta{display:none}
  .nav-mobile-foot{display:flex;flex-direction:column;gap:.7rem;margin-top:auto;padding-top:1.5rem}
  .nav-backdrop{display:block;position:fixed;inset:0;background:rgba(47,18,18,.45);opacity:0;pointer-events:none;transition:opacity .3s;z-index:110}
  .nav-backdrop.show{opacity:1;pointer-events:auto}
  body.nav-open{overflow:hidden}
}
@media (max-width:560px){ .topbar-contact .t-mail{display:none} }

/* Hero */
.hero{padding:var(--space-6) 0 var(--space-6);position:relative}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:3.5rem;align-items:center}
.hero :where(h1:not(.hx),.hx-h1):not(template) .hl{display:inline}
.hero-lead{font-size:1.15rem;color:var(--c-text);max-width:34em;margin-bottom:1.7rem}
.hero-trust{font-size:.86rem;color:var(--c-muted);margin-bottom:1rem;display:flex;align-items:center;gap:.5rem}
.hero-trust i{width:8px;height:8px;border-radius:50%;background:var(--c-profit);display:inline-block}
.hero-stats{display:grid;grid-template-columns:repeat(4,auto);justify-content:start;gap:2.2rem;margin-top:2.4rem;padding-top:1.6rem;border-top:1px solid var(--c-line)}
.hero-stats b{display:block;font-family:var(--font-head);font-size:1.5rem;color:var(--c-ink);line-height:1.1}
.hero-stats span{font-size:.84rem;color:var(--c-muted)}
.hero-media{position:relative}
.hero-media img{border-radius:var(--radius-l);width:100%;aspect-ratio:990/720;object-fit:cover;box-shadow:var(--shadow-m)}
.hero-note{position:absolute;left:-28px;bottom:-26px;background:#fff;border-radius:var(--radius-m);padding:1rem 1.2rem;box-shadow:var(--shadow-m);width:250px;font-size:.88rem}
.hero-note .row{display:flex;justify-content:space-between;gap:.5rem;padding:.2rem 0}
.hero-note .row + .row{border-top:1px dashed var(--c-line)}
.hero-note b{font-family:var(--font-head);color:var(--c-ink)}
.hero-note .profit b{color:var(--c-profit)}
.hero-note small{display:block;font-size:.72rem;color:var(--c-muted);margin-bottom:.3rem;text-transform:uppercase;letter-spacing:.06em}

/* Cert strip */
.certs{border-top:1px solid var(--c-line);border-bottom:1px solid var(--c-line);background:var(--c-white)}
.certs .wrap{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;padding-top:1.1rem;padding-bottom:1.1rem;flex-wrap:wrap}
.certs-logos{display:flex;gap:1.1rem;align-items:center}
.certs-logos img{width:52px;height:52px;object-fit:contain}
.certs-points{display:flex;flex-wrap:wrap;gap:.4rem 1.6rem;list-style:none;margin:0;padding:0;font-size:.92rem;font-weight:500;color:var(--c-ink)}
.certs-points li::before{content:"✓";color:var(--c-profit);font-weight:700;margin-right:.4rem}

/* Package ledger cards (signature) */
.packages{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;align-items:stretch}
.pkg{background:var(--c-white);border:1px solid var(--c-line);border-radius:var(--radius-l);padding:1.8rem 1.6rem 1.6rem;display:flex;flex-direction:column;position:relative;transition:transform .3s var(--ease-out),box-shadow .3s}
.pkg:hover{transform:translateY(-4px);box-shadow:var(--shadow-m)}
.pkg.featured{border:2px solid var(--c-accent);box-shadow:var(--shadow-m)}
.pkg-badge{position:absolute;top:-13px;left:1.6rem;background:var(--c-accent);color:#fff;font-size:.76rem;font-weight:600;padding:.25rem .8rem;border-radius:var(--radius-pill);font-family:var(--font-head)}
.pkg-badge.alt{background:var(--c-ink)}
.pkg-name{font-size:.8rem;text-transform:uppercase;letter-spacing:.08em;color:var(--c-muted);font-weight:600;margin-bottom:.2rem}
.pkg :where(h3:not(.hx),.hx-h3):not(template){margin-bottom:.3rem}
.pkg-price{font-family:var(--font-head);font-size:2.2rem;font-weight:700;color:var(--c-ink);line-height:1.1;margin:.4rem 0 .2rem}
.pkg-price small{font-size:.85rem;font-weight:500;color:var(--c-muted);font-family:var(--font-body)}
.pkg-desc{font-size:.93rem;color:var(--c-muted);min-height:3em}
.ledger{margin:1rem 0 1.1rem;font-size:.93rem}
.ledger div{display:flex;justify-content:space-between;gap:.8rem;padding:.55rem 0;border-bottom:1px dashed var(--c-line)}
.ledger dt{color:var(--c-muted)}
.ledger dd{margin:0;font-weight:600;color:var(--c-ink);text-align:right}
.ledger .profit{background:var(--c-profit-soft);border:0;border-radius:var(--radius-s);padding:.7rem .8rem;margin-top:.6rem}
.ledger .profit dt{color:var(--c-profit);font-weight:600}
.ledger .profit dd{color:var(--c-profit);font-size:1.08rem;font-family:var(--font-head)}
.pkg-inc{list-style:none;padding:0;margin:0 0 1.4rem;font-size:.9rem}
.pkg-inc li{padding:.22rem 0 .22rem 1.5rem;position:relative}
.pkg-inc li::before{content:"";position:absolute;left:0;top:.62rem;width:.8rem;height:.45rem;border-left:2px solid var(--c-accent);border-bottom:2px solid var(--c-accent);transform:rotate(-45deg)}
.pkg-inc li.bonus{color:var(--c-ink);font-weight:600}
.pkg .btn{margin-top:auto;width:100%}
.pkg-foot{margin-top:1.6rem;font-size:.85rem;color:var(--c-muted);text-align:center}

/* Calculator */
.calc-band{background:var(--c-dark);color:#f1e2da}
.calc-band :where(h2:not(.hx),.hx-h2):not(template),.calc-band :where(h3:not(.hx),.hx-h3):not(template){color:#fff}
.calc-band .lead{color:#dcc6bd}
.calc-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:3rem;align-items:start}
.calc{background:var(--c-dark-2);border-radius:var(--radius-l);padding:1.8rem;display:grid;grid-template-columns:1fr 1.1fr;gap:1.8rem}
.calc-label{display:block;font-size:.82rem;text-transform:uppercase;letter-spacing:.07em;color:#cfb3a8;margin-bottom:.6rem;font-weight:600}
.calc-pkgs{display:flex;flex-direction:column;gap:.5rem;margin-bottom:1.5rem}
.calc-pkgs button{display:flex;justify-content:space-between;align-items:center;width:100%;min-height:48px;padding:.6rem 1rem;border-radius:var(--radius-s);border:1.5px solid #5d3530;background:transparent;color:#f1e2da;font:600 .95rem var(--font-head);cursor:pointer;text-align:left;transition:border-color .2s,background .2s}
.calc-pkgs button span{font:400 .82rem var(--font-body);color:#cfb3a8}
.calc-pkgs button[aria-pressed="true"]{border-color:var(--c-accent);background:rgba(243,99,0,.14)}
.range-row{margin-bottom:1.4rem}
.range-row output{font-family:var(--font-head);font-size:1.4rem;color:#fff;font-weight:600}
.range-row .hint{font-size:.8rem;color:#bfa196;display:flex;justify-content:space-between}
input[type=range]{width:100%;accent-color:var(--c-accent);height:28px;cursor:pointer}
.calc-out{background:var(--c-white);color:var(--c-text);border-radius:var(--radius-m);padding:1.3rem 1.3rem 1.2rem}
.calc-out .ledger{margin:0 0 1rem}
.calc-out .big{display:flex;justify-content:space-between;align-items:baseline;gap:1rem;padding:.9rem 0 .2rem}
.calc-out .big span{font-size:.9rem;color:var(--c-muted)}
.calc-out .big b{font-family:var(--font-head);font-size:1.7rem;color:var(--c-profit)}
.calc-out .btn{width:100%;margin-top:.8rem}
.calc-note{font-size:.8rem;color:#bfa196;margin-top:1rem}
.calc-note-dark{font-size:.8rem;color:var(--c-muted);margin:.6rem 0 0}

/* Included — numbered editorial list */
.inc-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:4rem;align-items:start}
.inc-media{position:sticky;top:calc(var(--header-h) + 24px)}
.inc-media img{border-radius:var(--radius-l);aspect-ratio:4/3;object-fit:cover;width:100%}
.inc-media figcaption{font-size:.84rem;color:var(--c-muted);margin-top:.6rem}
.num-list{list-style:none;margin:0;padding:0;counter-reset:n}
.num-list li{counter-increment:n;display:grid;grid-template-columns:3.2rem 1fr;gap:1rem;padding:1.3rem 0;border-top:1px solid var(--c-line)}
.num-list li:last-child{border-bottom:1px solid var(--c-line)}
.num-list li::before{content:counter(n,decimal-leading-zero);font-family:var(--font-head);font-weight:700;font-size:1.25rem;color:var(--c-accent)}
.num-list :where(h3:not(.hx),.hx-h3):not(template){margin:0 0 .25rem;font-size:1.1rem}
.num-list p{margin:0;font-size:.96rem;color:var(--c-muted)}

/* Steps timeline */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;list-style:none;margin:0;padding:0;position:relative}
.steps::before{content:"";position:absolute;left:0;right:0;top:27px;height:2px;background:repeating-linear-gradient(90deg,var(--c-accent) 0 8px,transparent 8px 14px);opacity:.55}
.steps li{position:relative;padding-right:1.6rem}
.step-dot{width:56px;height:56px;border-radius:50%;background:var(--c-accent);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--font-head);font-weight:700;font-size:1.15rem;position:relative;box-shadow:0 0 0 8px var(--c-bg-2)}
.step-day{display:inline-block;margin:1.2rem 0 .5rem;font-size:.78rem;font-weight:600;color:var(--c-accent-dark);text-transform:uppercase;letter-spacing:.07em}
.steps :where(h3:not(.hx),.hx-h3):not(template){margin-bottom:.4rem}
.steps p{font-size:.95rem;color:var(--c-muted);margin:0}

/* Proof */
.proof-table{width:100%;border-collapse:collapse;background:transparent}
.proof-table th{font-size:.78rem;text-transform:uppercase;letter-spacing:.07em;color:var(--c-muted);font-weight:600;text-align:left;padding:0 1rem .8rem 0;border-bottom:2px solid var(--c-ink)}
.proof-table td{padding:1.3rem 1rem 1.3rem 0;border-bottom:1px solid var(--c-line);vertical-align:middle}
.proof-table .brand b{display:block;font-family:var(--font-head);color:var(--c-ink);font-size:1.08rem}
.proof-table .brand span{font-size:.86rem;color:var(--c-muted)}
.proof-table .jump{font-family:var(--font-head);font-weight:700;font-size:1.35rem;color:var(--c-ink);white-space:nowrap}
.proof-table .jump s{color:var(--c-muted);font-weight:500;font-size:1rem;text-decoration:none}
.proof-table .jump em{font-style:normal;color:var(--c-profit)}
.proof-table .num{font-weight:600;color:var(--c-ink);white-space:nowrap}
.quote-band{margin-top:var(--space-6);display:grid;grid-template-columns:1.3fr 1fr;gap:3rem;align-items:center}
.pull{font-family:var(--font-head);font-size:clamp(1.3rem,2.4vw,1.8rem);line-height:1.4;color:var(--c-ink);font-weight:500;margin:0;position:relative;padding-left:1.6rem;border-left:4px solid var(--c-accent)}
.pull footer{font-family:var(--font-body);font-size:.95rem;color:var(--c-muted);margin-top:1rem;font-weight:400}
.mini-quotes{display:flex;flex-direction:column;gap:1.3rem}
.mini-quotes blockquote{margin:0;font-size:.96rem}
.mini-quotes cite{display:block;font-style:normal;font-size:.85rem;color:var(--c-muted);margin-top:.3rem}
.stars{color:var(--c-accent);letter-spacing:2px;font-size:.85rem}

/* Category tiles */
.cats{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem}
.cat{position:relative;display:flex;flex-direction:column;background:var(--c-white);border-radius:var(--radius-l);overflow:hidden;text-decoration:none;color:var(--c-text);transition:transform .3s var(--ease-out)}
.cat:hover{transform:translateY(-4px);color:var(--c-text)}
.cat-img{background:var(--c-bg-2);aspect-ratio:3/2;display:flex;align-items:center;justify-content:center;overflow:hidden}
.cat-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease-out)}
.cat-img img.contain{object-fit:contain;padding:.6rem}
.cat:hover .cat-img img{transform:scale(1.04)}
.cat-body{padding:1.1rem 1.3rem 1.3rem;display:flex;justify-content:space-between;align-items:flex-end;gap:1rem}
.cat-body :where(h3:not(.hx),.hx-h3):not(template){margin:0 0 .15rem}
.cat-body p{margin:0;font-size:.88rem;color:var(--c-muted)}
.cat-count{font-family:var(--font-head);font-weight:700;color:var(--c-accent);font-size:1.25rem;white-space:nowrap}
.cat.type .cat-img{background:var(--c-ink);color:#fff;flex-direction:column;align-items:flex-start;justify-content:flex-end;padding:1.4rem}
.cat.type .cat-img strong{color:#fff;font-family:var(--font-head);font-size:1.6rem;line-height:1.2}
.cat.type .cat-img span{color:#e0c7bd;font-size:.9rem}

/* Factory */
.factory-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:3.5rem;align-items:center}
.mosaic{display:grid;grid-template-columns:1.3fr 1fr;grid-template-rows:auto auto;gap:.8rem}
.mosaic figure{margin:0;position:relative;overflow:hidden;border-radius:var(--radius-m)}
.mosaic figure:first-child{grid-row:span 2}
.mosaic img{width:100%;height:100%;object-fit:cover}
.mosaic figcaption{position:absolute;left:.7rem;bottom:.7rem;background:rgba(47,18,18,.78);color:#fff;font-size:.76rem;padding:.25rem .6rem;border-radius:6px}
.fact-list{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem 2rem;margin:1.8rem 0;padding:0;list-style:none}
.fact-list b{display:block;font-family:var(--font-head);font-size:1.5rem;color:var(--c-ink)}
.fact-list span{font-size:.9rem;color:var(--c-muted)}
.logos-row{display:flex;gap:1rem;align-items:center;flex-wrap:wrap}
.logos-row img{width:64px;height:64px;object-fit:contain;background:#fff;border-radius:50%;padding:4px}

/* Audience */
.aud{display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem}
.aud > div{border-top:3px solid var(--c-ink);padding-top:1.2rem}
.aud > div:first-child{border-color:var(--c-accent)}
.aud p{color:var(--c-muted);font-size:.97rem}
.aud a{font-weight:600;text-decoration:none;font-family:var(--font-head);font-size:.95rem}
.aud a::after{content:" →"}

/* FAQ */
.faq{max-width:860px}
.faq details{border-bottom:1px solid var(--c-line)}
.faq details:first-child{border-top:1px solid var(--c-line)}
.faq summary{list-style:none;cursor:pointer;padding:1.25rem 2.5rem 1.25rem 0;font-family:var(--font-head);font-weight:600;color:var(--c-ink);font-size:1.06rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:.4rem;top:50%;width:12px;height:12px;border-right:2px solid var(--c-accent);border-bottom:2px solid var(--c-accent);transform:translateY(-70%) rotate(45deg);transition:transform .25s var(--ease-out)}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq details p{margin:0 0 1.3rem;color:var(--c-text);max-width:70ch}
.faq-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:3rem}

/* Forms */
.form-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:3.5rem;align-items:start}
.form-card{background:var(--c-white);border-radius:var(--radius-l);padding:2rem;box-shadow:var(--shadow-m)}
.field{margin-bottom:1rem}
.field label{display:block;font-weight:600;font-size:.9rem;color:var(--c-ink);margin-bottom:.35rem}
.field input,.field select,.field textarea{width:100%;font:inherit;font-size:16px;padding:.8rem .95rem;border:1.5px solid var(--c-line);border-radius:var(--radius-s);background:var(--c-bg);color:var(--c-ink);transition:border-color .2s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--c-accent);background:#fff}
.field .err{display:none;color:#b3261e;font-size:.82rem;margin-top:.3rem}
.field.invalid input,.field.invalid select{border-color:#b3261e}
.field.invalid .err{display:block}
.field-2{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.form-card .btn{width:100%}
.form-privacy{font-size:.8rem;color:var(--c-muted);margin:.8rem 0 0;text-align:center}
.form-success{display:none;text-align:center;padding:1rem 0}
.form-success :where(h3:not(.hx),.hx-h3):not(template){color:var(--c-profit)}
.form-card.done form{display:none}
.form-card.done .form-success{display:block}
.next-steps{list-style:none;padding:0;margin:1.5rem 0 0;counter-reset:ns}
.next-steps li{counter-increment:ns;padding:.7rem 0 .7rem 2.6rem;position:relative;border-bottom:1px dashed var(--c-line)}
.next-steps li::before{content:counter(ns);position:absolute;left:0;top:.6rem;width:1.8rem;height:1.8rem;border-radius:50%;background:var(--c-accent-soft);color:var(--c-accent-dark);font-weight:700;display:flex;align-items:center;justify-content:center;font-size:.85rem}
.contact-lines{list-style:none;padding:0;margin:1.5rem 0}
.contact-lines li{display:flex;gap:.8rem;align-items:flex-start;padding:.6rem 0}
.contact-lines svg{width:20px;height:20px;flex:none;margin-top:3px;fill:var(--c-accent)}
.contact-lines a{color:var(--c-ink);font-weight:600;text-decoration:none}

/* Inner page hero */
.page-hero{padding:var(--space-5) 0 var(--space-5);background:var(--c-bg-2)}
.page-hero.split .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:3rem;align-items:center}
.page-hero img{border-radius:var(--radius-l);width:100%;max-height:440px;object-fit:cover}
.crumbs{font-size:.84rem;color:var(--c-muted);margin-bottom:1rem}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:.4rem;margin:0;padding:0}
.crumbs li+li::before{content:"/";margin-right:.4rem;color:#c3aea5}
.crumbs a{color:var(--c-muted);text-decoration:none}
.crumbs a:hover{color:var(--c-accent-dark)}

/* Tables */
.table-wrap{overflow-x:auto;border-radius:var(--radius-m);border:1px solid var(--c-line);background:#fff}
.cmp{width:100%;border-collapse:collapse;font-size:.95rem;min-width:620px}
.cmp th,.cmp td{padding:.95rem 1.1rem;border-bottom:1px solid var(--c-line);text-align:left}
.cmp thead th{background:var(--c-bg-2);font-family:var(--font-head);color:var(--c-ink);font-size:.95rem}
.cmp tbody th{font-weight:500;color:var(--c-muted)}
.cmp td{color:var(--c-ink);font-weight:500}
.cmp tr.profit td{color:var(--c-profit);font-weight:700;font-family:var(--font-head)}
.cmp tr:last-child th,.cmp tr:last-child td{border-bottom:0}
.yes{color:var(--c-profit);font-weight:700}
.no{color:#b8a59e}

/* Costs box */
.costs{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--c-ink)}
.costs > div{padding:1.4rem 1.6rem 1.4rem 0}
.costs > div + div{padding-left:1.6rem;border-left:1px solid var(--c-line)}
.costs b{display:block;font-family:var(--font-head);font-size:1.35rem;color:var(--c-ink);margin:.2rem 0 .4rem}
.costs span{font-size:.8rem;text-transform:uppercase;letter-spacing:.07em;color:var(--c-muted);font-weight:600}
.costs p{font-size:.93rem;color:var(--c-muted);margin:0}
.promise{display:flex;flex-wrap:wrap;gap:.6rem;margin-top:2rem}
.promise span{background:var(--c-profit-soft);color:var(--c-profit);font-weight:600;font-size:.88rem;padding:.45rem .9rem;border-radius:var(--radius-pill)}

/* Split two col */
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:3rem}
.split-box{padding:2rem;border-radius:var(--radius-l)}
.split-box.muted{background:var(--c-white);border:1px solid var(--c-line)}
.split-box.strong{background:var(--c-ink);color:#eadbd4}
.split-box.strong :where(h3:not(.hx),.hx-h3):not(template){color:#fff}
.split-box ul{padding-left:1.1em;margin:0}
.split-box li{padding:.25rem 0}
.flow{font-family:var(--font-head);font-weight:600;color:var(--c-ink);font-size:1.02rem;margin:1rem 0 0}
.split-box.strong .flow{color:var(--c-accent)}

/* Qualify stats */
.qual{display:grid;grid-template-columns:repeat(4,1fr);border-top:2px solid var(--c-ink);border-bottom:1px solid var(--c-line)}
.qual div{padding:1.5rem 1rem 1.5rem 0}
.qual div + div{padding-left:1.2rem;border-left:1px solid var(--c-line)}
.qual b{display:block;font-family:var(--font-head);font-size:1.9rem;color:var(--c-accent)}
.qual span{font-size:.9rem;color:var(--c-muted)}

/* Vertical timeline */
.vt{list-style:none;margin:0;padding:0;position:relative;max-width:900px}
.vt::before{content:"";position:absolute;left:27px;top:10px;bottom:10px;width:2px;background:var(--c-line)}
.vt > li{display:grid;grid-template-columns:56px 1fr;gap:1.6rem;padding-bottom:2.6rem;position:relative}
.vt > li:last-child{padding-bottom:0}
.vt :where(h3:not(.hx),.hx-h3):not(template){margin:.6rem 0 .35rem}
.vt ul{margin:.6rem 0 0;padding-left:1.1em;color:var(--c-text)}
.vt ul li{padding:.15rem 0}

/* Product lists */
.prod-groups{columns:2;column-gap:3rem}
.prod-group{break-inside:avoid;margin-bottom:2.2rem}
.prod-group :where(h3:not(.hx),.hx-h3):not(template){padding-bottom:.6rem;border-bottom:2px solid var(--c-accent);display:flex;justify-content:space-between;gap:1rem}
.prod-group :where(h3:not(.hx),.hx-h3):not(template) small{font:500 .82rem var(--font-body);color:var(--c-muted);white-space:nowrap}
.prod-group ul{list-style:none;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:.45rem}
.prod-group li{background:var(--c-white);border:1px solid var(--c-line);border-radius:var(--radius-pill);padding:.35rem .85rem;font-size:.9rem;color:var(--c-ink)}
.fit-box{display:grid;grid-template-columns:1.4fr 1fr;gap:2rem;align-items:center;background:var(--c-white);border-radius:var(--radius-l);padding:2rem;border:1px solid var(--c-line)}
.fit-box :where(h2:not(.hx),.hx-h2):not(template){font-size:clamp(1.3rem,2.4vw,1.7rem)}
.pack-formats{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border-top:2px solid var(--c-ink)}
.pack-formats div{padding:1.2rem 1rem 1.2rem 0}
.pack-formats div + div{padding-left:1rem;border-left:1px solid var(--c-line)}
.pack-formats b{display:block;font-family:var(--font-head);color:var(--c-ink)}
.pack-formats span{font-size:.86rem;color:var(--c-muted)}

/* About */
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:3.5rem;align-items:center}
.founder img{border-radius:var(--radius-l);width:100%}
.mv{display:grid;grid-template-columns:1fr 1fr;gap:3rem}
.mv :where(h3:not(.hx),.hx-h3):not(template){color:var(--c-accent-dark)}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:.8rem}
.gallery figure{margin:0;border-radius:var(--radius-m);overflow:hidden;position:relative}
.gallery figure.wide{grid-column:span 2;grid-row:span 2}
.gallery img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3}
.gallery figcaption{position:absolute;left:.6rem;bottom:.6rem;background:rgba(47,18,18,.78);color:#fff;font-size:.74rem;padding:.2rem .55rem;border-radius:5px}

/* CTA band + footer */
.cta-band{background:var(--c-accent);color:#fff}
.cta-band .wrap{display:flex;justify-content:space-between;align-items:center;gap:2rem;padding-top:3rem;padding-bottom:3rem;flex-wrap:wrap}
.cta-band :where(h2:not(.hx),.hx-h2):not(template){color:#fff;margin:0 0 .3rem;font-size:clamp(1.4rem,2.8vw,2rem)}
.cta-band p{margin:0;color:#ffe6d4}
.site-footer{background:var(--c-dark);color:#dcc6bd;font-size:.94rem}
.site-footer a{color:#dcc6bd;text-decoration:none}
.site-footer a:hover{color:#fff}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.3fr;gap:2.5rem;padding:4rem 0 3rem}
.foot-brand img{width:150px;margin-bottom:1rem}
.foot-brand p{max-width:30ch}
.site-footer :where(h3:not(.hx),.hx-h3):not(template){color:#fff;font-size:1rem;margin-bottom:1rem}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer ul li{padding:.28rem 0}
.foot-contact li{display:flex;gap:.6rem}
.foot-contact svg{width:17px;height:17px;flex:none;fill:var(--c-accent);margin-top:4px}
.foot-social{display:flex;gap:.7rem;margin-top:1rem}
.foot-social a{width:38px;height:38px;border-radius:50%;border:1px solid #5d3530;display:flex;align-items:center;justify-content:center}
.foot-social a:hover{background:var(--c-accent);border-color:var(--c-accent)}
.foot-social svg{width:16px;height:16px;fill:currentColor}
.foot-bottom{border-top:1px solid #4d2823;padding:1.2rem 0;font-size:.85rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;color:#b99e94}

/* Floating buttons */
.wa-float{position:fixed;right:20px;bottom:20px;width:56px;height:56px;border-radius:50%;background:#25d366;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px -6px rgba(0,0,0,.35);z-index:90;animation:wa-pulse 2s var(--ease-out) 1.5s 3}
.wa-float svg{width:30px;height:30px;fill:#fff}
@keyframes wa-pulse{0%{box-shadow:0 0 0 0 rgba(37,211,102,.55)}100%{box-shadow:0 0 0 18px rgba(37,211,102,0)}}
.to-top{position:fixed;right:24px;bottom:90px;width:48px;height:48px;border-radius:50%;background:var(--c-ink);color:#fff;border:0;display:flex;align-items:center;justify-content:center;cursor:pointer;opacity:0;visibility:hidden;transform:translateY(10px);transition:opacity .3s,transform .3s var(--ease-out),visibility .3s;z-index:90}
.to-top.show{opacity:1;visibility:visible;transform:none}
.to-top svg{width:20px;height:20px}
.mbar{display:none}

/* Reveal */
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .6s var(--ease-out),transform .6s var(--ease-out)}
.js .reveal.in{opacity:1;transform:none}

/* 404 */
.nf{min-height:60vh;display:flex;align-items:center}
.nf b{font-family:var(--font-head);font-size:clamp(4rem,12vw,8rem);color:var(--c-accent);line-height:1;display:block}

/* Responsive */
@media (max-width:1100px){
  .hero-note{left:12px;bottom:-22px}
  .calc{grid-template-columns:1fr}
}
@media (max-width:1023px){
  .section{padding:var(--space-6) 0}
  .hero-grid,.calc-grid,.inc-grid,.factory-grid,.form-grid,.faq-grid,.quote-band,.page-hero.split .wrap,.founder,.fit-box{grid-template-columns:1fr}
  .hero-grid{gap:3rem}
  .hero-media{max-width:620px}
  .packages{grid-template-columns:1fr;max-width:520px;margin:0 auto}
  .inc-media{position:static}
  .steps{grid-template-columns:1fr 1fr;row-gap:2.5rem}
  .steps::before{display:none}
  .cats{grid-template-columns:1fr 1fr}
  .aud{grid-template-columns:1fr;gap:1.8rem}
  .foot-grid{grid-template-columns:1fr 1fr}
  .qual{grid-template-columns:1fr 1fr}
  .qual div:nth-child(3){padding-left:0;border-left:0}
  .qual div:nth-child(n+3){border-top:1px solid var(--c-line)}
  .pack-formats{grid-template-columns:1fr 1fr 1fr}
  .pack-formats div:nth-child(4){padding-left:0;border-left:0}
  .prod-groups{columns:1}
  .gallery{grid-template-columns:1fr 1fr}
}
@media (max-width:767px){
  body{font-size:16px;padding-bottom:64px}
  .hero{padding-top:var(--space-4)}
  .hero-stats{grid-template-columns:1fr 1fr;gap:1.2rem 1.5rem}
  .hero-note{position:relative;left:auto;bottom:auto;width:auto;margin:-40px 16px 0}
  .calc{padding:1.3rem}
  .steps{grid-template-columns:1fr}
  .cats{grid-template-columns:1fr}
  .costs{grid-template-columns:1fr}
  .costs > div + div{padding-left:0;border-left:0;border-top:1px solid var(--c-line)}
  .two-col,.mv{grid-template-columns:1fr;gap:1.5rem}
  .field-2{grid-template-columns:1fr;gap:0}
  .form-card{padding:1.4rem}
  .fact-list{grid-template-columns:1fr 1fr}
  .foot-grid{grid-template-columns:1fr;gap:2rem;padding-top:3rem}
  .proof-table thead{display:none}
  .proof-table,.proof-table tbody,.proof-table tr,.proof-table td{display:block;width:100%}
  .proof-table tr{padding:1.1rem 0;border-bottom:1px solid var(--c-line)}
  .proof-table td{border:0;padding:.2rem 0}
  .proof-table td.num{display:inline-block;width:auto;margin-right:1.2rem;font-size:.9rem}
  .pack-formats{grid-template-columns:1fr 1fr}
  .pack-formats div:nth-child(3),.pack-formats div:nth-child(5){padding-left:0;border-left:0}
  .pack-formats div:nth-child(4){padding-left:1rem;border-left:1px solid var(--c-line)}
  .gallery figure.wide{grid-column:span 2;grid-row:auto}
  .wa-float{display:none}
  .to-top{bottom:78px;right:16px}
  .mbar{display:grid;grid-template-columns:1fr 1fr;position:fixed;left:0;right:0;bottom:0;z-index:95;background:#fff;border-top:1px solid var(--c-line);box-shadow:0 -6px 20px -12px rgba(47,18,18,.35)}
  .mbar a{display:flex;align-items:center;justify-content:center;gap:.5rem;min-height:56px;font-family:var(--font-head);font-weight:600;text-decoration:none;color:var(--c-ink)}
  .mbar a + a{background:#25d366;color:#fff}
  .mbar svg{width:20px;height:20px;fill:currentColor}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .reveal{opacity:1;transform:none}
}

/* keep figures on one line */
.hero :where(h1:not(.hx),.hx-h1):not(template) .hl,.hero-stats b{white-space:nowrap}